Deep Water Streaming
Royal Caribbean (RCL) is bringing SpaceX’s Starlink internet service to its fleet of ships. The cruise line, which also operates Silversea Cruises and Celebrity Cruises, says the service will officially launch this Monday. Over the summer, it was tested out with a trial program which seems to have been a success.
It’s not clear how much bandwidth will be available to a given ship’s thousands of passengers, or how many Starlink dishes ships will have. Royal Caribbean does say the service will be able to accommodate the use of streaming services as well as video calls. It expects to have all of its ships outfitted with Starlink by early 2023.
Not So Smooth Sailing
Much like airlines, and other travel-related businesses, the cruise industry got hammered by the pandemic and has yet to fully recover. Staffing shortages have led to canceled trips. Spending on luxury items, such as cruises, is also under pressure amid this year’s record inflation. At the same time, the Federal Reserve remains committed to slowing the rise of prices, even if it means some businesses struggle.
Executives at Royal Caribbean undoubtedly hope adding Starlink will make their product more attractive and lead to more sales. Starlink Maritime, SpaceX’s boat-focused internet service, is brand new and just debuted this summer. The company says most of the world’s oceans will be covered within the upcoming year’s first quarter.
Starlink Stays Busy
In addition to its ocean-wide expansion, Starlink is involved in a number of deals and partnerships across the globe. The company plans to launch second-generation satellites next year which it will use to beam texts and calls to cell phones for T-Mobile (TMUS). Hawaiian Airlines (HA) is working with SpaceX toward providing in-flight WiFi, something Delta (DAL) is also reportedly interested in.
If sailing the ocean blue or sunny skies aren’t your preferred method of travel, SpaceX still has you covered. It just launched a Starlink version that caters to RVs. As scores of Americans look to take trips post-pandemic, SpaceX is focused on making sure they have internet.
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.