Skip to content
shnoop

Gift advice

How to choose a gift for someone who has everything: a six-step method and gift ideas that work

When they already own what they want, stop hunting for what they lack. Ask, upgrade the everyday, give an experience, give something that gets used up, make it personal or give your time.

By Shnoop Editors · Published

Save on Pinterest
Photograph of a blank white card on a kraft envelope with a black pen, curled gold ribbon and scissors on mustard paper
Photo: Jess Bailey Designs / Pexels (licence)

To choose a gift for someone who has everything, or who seems to have everything, stop looking for a thing they lack and look at how they live. Ask what they would like, or listen for it. If that fails, pick one of five routes: an upgraded version of something they use every day, an experience, something that gets used up, a personal gift they couldn't buy themselves, or your time. Then choose the one that fits the person, not the one that looks best on the day you hand it over.

That last point matters more than it sounds. Research on gift giving finds that givers think about the moment of opening, while recipients think about how they will use the gift afterwards, and that people appreciate requested gifts more than givers expect. This guide turns those findings into a method you can use for a parent, a partner, a client or a friend who is hard to shop for, with a table to match the route to the person, a short checklist, and the mistakes to avoid.

Why people who have everything are hard to shop for

People who seem to have everything usually have three things in common. They buy what they need when they need it. They have firm taste, so a guess at their style is likely to miss. And they own the obvious gifts already: the good mug, the nice candle, the leather wallet. Most gift lists miss here: a gift that would delight someone starting out becomes clutter in a house that is already complete.

The usual response is to go novel: a gadget they've never heard of, a gag gift, something one-of-a-kind from a craft market. Sometimes that works. More often it produces exactly the object that sits in a drawer. Marketing researchers Jeff Galak, Julian Givi and Elanor Williams describe the root of the problem: givers focus on the moment of exchange, while recipients focus on how they can use the gift once it's opened (Newswise summary of Galak, Givi and Williams, Current Directions in Psychological Science). The surprise that makes a gift fun to give is the same quality that makes it risky to receive.

So the job isn't to find the most unusual present. It is to find something that will be used, enjoyed or remembered after the wrapping paper is gone.

The six-step method

Step 1: Ask, or listen, before you buy

The simplest method is one givers often skip. In studies by Francesca Gino and Frank Flynn, recipients appreciated gifts from their own wish lists more than unrequested gifts and saw them as more thoughtful and considerate, while givers wrongly expected the surprise to impress more (Stanford Graduate School of Business). Givers also predicted appreciation more accurately when the recipient named one specific item rather than a list. Asking is not lazy; for a person who has everything, it is often the most thoughtful move available.

If asking would spoil the moment, listen instead. Over a few weeks, note:

  • Anything they mention replacing, repairing or "meaning to get around to".
  • Things they borrow or admire at other people's homes.
  • A hobby they talk about more than they spend on.
  • Places they say they want to go back to, or restaurants they keep meaning to try.
  • What they buy for themselves as a treat; it shows the brands and price level they trust.

Ask the people around them, too. A partner, a sibling or an adult child often knows the exact model of the thing that's wearing out.

Step 2: Choose a route that fits the person

With what you have learned, pick one of five routes. Each works for a different kind of person who has everything, and the table below sums up who each suits and what can go wrong.

Five routes to a gift for someone who has everything, and who each suits
RouteBest forExampleWatch out for
Upgrade the everydayPractical people with set routinesA better chef's knife, a merino wool layer, a heated mug for a slow coffee drinkerReplacing something they chose with care
An experiencePeople with full shelves and a full calendarTickets to a concert, a cooking class, a spa day, dinner somewhere they keep mentioningDates they can't make; booking without asking
Something that gets used upMinimalists and people downsizingGood olive oil, coffee, a scented candle in a scent they wear, a bottle they would chooseAllergies, diets, and whether they drink
Personal and sentimentalPeople who value stories over thingsA framed photo, a handwritten letter, a recipe book of family dishes, an engraved keepsakeOverly public sentiment; a photo they dislike
Your time or helpPeople who are busy or living aloneA day of help with a project, a standing walk, cooking for them, a lesson in something you knowPromises without a date: book it in the card

Route 1: Upgrade something they use every day

This is the most reliable route for practical people. Look for the object they touch daily that is a little worn or a little ordinary: the coffee grinder, the kitchen knife, the bath towels, the reading lamp, the umbrella. Buy the upgraded version from a maker with a clear warranty and a reputation for lasting. The gift isn't new to them in kind, but it improves something they already value, which is exactly what researchers find recipients care about: use after the gift is opened. Our guides for the man who has everything and women who have everything are built around this idea, with specific picks.

Route 2: Give an experience instead of an object

When shelves are full, an experience usually beats an object. Cindy Chan and Cassie Mogilner found across four studies that experiential gifts, such as concert tickets, a trip or a spa visit, improved relationships more than material gifts, because they are more emotionally evocative when the recipient uses them (University of Toronto). Experiences also take up no space, which matters to a minimalist.

The catch is logistics. A ticket for a date the recipient can't make is a chore, not a gift. Give a flexible booking or a voucher with a clear expiry, check the date with a partner first, or present it as "Pick a night in March and I'll book it." If you can go together, say so in the card; time together is often the real gift.

Route 3: Give something that gets used up

Consumables suit the person with everything because they leave nothing behind. Choose a better version of what they already enjoy: the coffee from a roaster they'd never buy for themselves, a grower Champagne, a jar of good honey, a scented candle in a family of scents they already wear. A subscription service, such as coffee, flowers or books delivered monthly, stretches a small gift across a season. Check for allergies, dietary rules and whether they drink before you choose food or alcohol.

Route 4: Make it personal

A personal gift is the one they could not have bought themselves, which is why it works on people who can buy anything. A framed photograph of a day you shared, a printed recipe book of a grandparent's dishes, a map highlighting the places that matter to a couple, a handwritten letter about what they mean to you. Chan's research notes that emotional material gifts, such as a framed photo or jewelry engraved with a loving message, can be very effective too (University of Toronto).

Engraving and monograms are the quick way to personalize an object, but use them with care. An initial on a leather card case or a date inside a ring is subtle; a name in large letters on a vase or a keepsake box can feel like it was made for the giver's photo, not for daily life. Personalized gifts usually can't be returned, so only engrave something you are confident they want.

Route 5: Give your time

For a parent who lives alone, a busy friend, or a host who is always the one cooking, help is the scarce thing. Offer a specific, dated promise: a Saturday clearing the garage, a monthly lunch for a year, a lesson in something you know well. Put the first date in the card so it happens.

Step 3: Use a gift rule as a checklist

Family gift rules are a useful way to break the habit of buying more of the same. The best-known is the four-gift rule: something you want, something you need, something to wear and something to read (Pulling Curls). The five-gift rule adds something to do or experience (Elfster), and some families add more categories of their own; there is no single official version.

These rules were made for children's holiday lists, but they work as a prompt for adults who have everything. You aren't meant to give four or five presents. Run through the categories and ask which one this person actually lacks: most people with everything have plenty to wear and read, and far less to do.

Step 4: Set a budget and match it to the relationship

Having everything doesn't mean they expect an expensive gift. Thoughtfulness and price are not good predictors of how much a recipient will use or enjoy a gift after it is opened, according to the same Galak, Givi and Williams review (Newswise). Spend what fits the relationship and your means, then spend the effort on choosing well. Our guide to how much to spend on a gift has typical ranges by relationship.

Two budget traps catch people who shop for the person with everything. The first is trading up to an expensive version of something they don't use, such as a luxury gadget in a category they ignore. The second is buying several small, random things to make up for not finding one good one. One well-chosen gift beats a gift set of filler.

Step 5: When a gift card or money is the right answer

Gift cards have a reputation for being impersonal, but etiquette experts no longer see them as rude. Lizzie Post of the Emily Post Institute has said they are very welcome and that many people use and appreciate them (NBC Washington). In Gino and Flynn's studies, recipients appreciated money even more than the items they had asked for, though givers expected it to be the least liked option (Stanford Graduate School of Business).

A gift card is the right choice when you know the shop or restaurant they love but not what they would choose there. Make it feel considered: a card for their favorite bookshop with a note naming the book you think they'd like, or a restaurant card with a date suggested. Galak, Givi and Williams go further: they suggest a general-use card that can be spent anywhere may serve the recipient better than one tied to a single store, even a favorite.

Step 6: Present it well

Presentation is what makes a simple gift feel like a meaningful gift. Wrap it properly, add a short card that says why you chose it ("You said the old grinder was struggling"), and for an experience, include something to open on the day: the printed booking, a small related object, a written plan. Our guide to how to wrap a gift beautifully covers paper, ribbon and finishing.

The short checklist

Ask or listen first. Pick one route: upgrade, experience, consumable, personal or time. Check practical details: size, date, diet, allergies. Spend what fits the relationship. Write one sentence on why you chose it. Keep the receipt unless it's engraved.

Gift ideas for people who have everything, by route

Lists of unique gifts for people who have everything run to fifty items; most of them are the same handful of ideas in different packaging. Here they are grouped by route, so you can pick the kind of gift first and the item second. Our gifts for him and gifts for her collections have specific picks with a reason to buy and a reason to skip each one.

Gift ideas for someone who already has everything, grouped by route
RouteIdeas
Upgrade the everydayAn Ember temperature-control mug for slow coffee drinkers; a chef's knife with a lifetime warranty; merino wool or cashmere basics; better bath towels
ExperienceTickets to a concert or show; a cooking or wine class; a spa day; a tasting menu they keep mentioning; a lesson in a hobby they've talked about
ConsumableSpecialty coffee or tea; a grower Champagne; good olive oil; a scented candle in a scent they already wear; a monthly subscription service
PersonalA custom photo book of a year together; a framed map of a meaningful place; a family recipe book; a keepsake box with an engraved initial
Time and playA board game night you host; a day of help on a project; a weekly walk or call; a deluxe edition of a book you'll read together and discuss

Personalized gifts are strongest for milestones such as an anniversary or wedding, where the date or place already means something. For a housewarming or a thank-you, a consumable or a small upgrade is the safer, more thoughtful gift.

What not to give someone who has everything

  • Another version of something they already chose carefully, such as a watch, a pen or a bag, unless they've asked.
  • Gag gifts and novelty gadgets. They are fun for a minute and then become clutter.
  • Decor you picked for them. Vases, art and throw pillows are personal taste; a host gift of flowers already in a vase is the exception.
  • A charity donation in their name, unless they care about that cause. The Galak, Givi and Williams review advises against socially responsible gifts that give the recipient little to use, especially when the relationship isn't close.
  • Living things they didn't ask for: pets, large plants, a bird feeder they must maintain.
  • Big personalized items that can't be returned, unless you are sure.

How the method changes for different people

For a husband, wife or partner, ask directly or use what you know about their week; experiences you share work especially well, and our guide to anniversary gifts for a wife who has everything shows the approach with picks. For parents and grandparents, lean toward time, photos and consumables; they are often downsizing. For a boss or client, stay with consumables and small upgrades, avoid anything personal, and check company gift rules. For men who have everything, our guide to gifts for the man who has everything applies the same routes with picks. For a friend, agree a budget if you exchange gifts, and buy for a habit you know they have.

Whoever it is, the question is the same: what will this person use, enjoy or remember after today? If you can answer that in one sentence, you've found the gift.

The Shnoop Letter

Want the next guide first?

New gift guides and seasonal picks, sent now and then — and our free Gift Planner (PDF) as a thank-you. Unsubscribe anytime.

We use your email only for this newsletter. See our privacy policy.

Questions readers ask

What do you buy someone who already has everything?

Something they will use or remember rather than another object: an upgraded version of something they use daily, an experience such as concert tickets or a cooking class, a consumable they enjoy, a personal keepsake they couldn't buy themselves, or your time. If you can, ask; research by Gino and Flynn found recipients appreciate requested gifts more than givers expect.

How do you pick a good gift for someone?

Think about how they will use it after it's opened, not how it will look when they unwrap it. Listen for things they want to replace or try, match the gift to their routines and taste, check practical details like size, date and diet, and add a note explaining why you chose it. A specific, useful gift usually beats a surprising one.

What is the 5 gift rule?

The five-gift rule is a family shopping habit: something they want, something they need, something to wear, something to read and something to do or experience. It adds a fifth category to the four-gift rule, which began as a way to limit children's holiday lists. For an adult who has everything, use it as a checklist to see which category they actually lack, usually something to do.

What is the 7 gift rule?

It is an informal extension of the want, need, wear, read rule to seven categories, with the extra categories chosen by each family. There is no single official list. For someone who has everything, the useful idea is the same: choose one well-considered gift per category rather than several random ones.

Is a gift card a thoughtful gift for someone who has everything?

It can be. Lizzie Post, co-president of the Emily Post Institute, says gift cards are welcome and widely used. Make it personal by choosing a shop or restaurant they love and adding a note, such as the book you think they'd like or a suggested date. A card that can be spent anywhere is the most flexible choice when you don't know where they shop.

Keep reading

More from the Journal

Sources

Written by Shnoop Editors; product facts are checked against the maker’s or retailer’s own pages. Read how we pick, or tell us about a mistake.

Find the right gift

I’m shopping for for , spending .